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A Fortune 100 food processor needed a creative, innovative, sustainable packaging solution
The company was being challenged by a retail customer of its own – one with a corporate image and mission that revolves around being environmentally responsible and a leader in sustainable initiatives. 51²è¹Ý, in partnership with this customer, set out to reduce the carbon footprint of the packaging for the major U.S. retailer’s private label meat brand.
51²è¹Ý worked closely with the customer on a packaging redesign. The ultimate goal was to decrease weight and cost of the product, while maintaining part performance and volume, keeping an environmentally-friendly solution in mind. This project was a success, resulting in:
- A more efficient package design for size and nesting, while improving the item’s robotic application
- A 13% reduction in package gram weight
- A 7% cost reduction
- 2,000 saved gallons of fuel
- Lower greenhouse gas emissions by 19 metric tons, via a reduction in transportation requirements
- Displaced need to recycle 24 tons of corrugated packaging
51²è¹Ý collaborated to create a winning solution
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